Follow a young professional and his GALAXY Note 3 through the bustling
metropolis of New York City. This stop-motion video tells the story of
his day through a chic pop-up book filled with clever surprises.
The pop-up book was designed by Benja Harney, an award-winning, self-taught paper engineer who runs Paperform.
See GALAXY Note 3 features like Scrapbook and Pen Window in pop-up paper action against the backdrop of familiar New York City icons.
"For me, working with paper is full of inspiration and challenge. It's an endlessly inventive medium with a simplicity that really speaks to us in our modern digital world.
"I think Samsung's decision to demonstrate functionality through a hand-crafted and interactive paper approach is a brilliant collision of utility and creativity. I hope the passion really draws people in," says Benja Harney.
This video is on-air in Times Square, New York.
<iframe width="560" height="315" src="//www.youtube.com/embed/BiIpWd1gQ0A" frameborder="0" allowfullscreen></iframe>
The pop-up book was designed by Benja Harney, an award-winning, self-taught paper engineer who runs Paperform.
See GALAXY Note 3 features like Scrapbook and Pen Window in pop-up paper action against the backdrop of familiar New York City icons.
"For me, working with paper is full of inspiration and challenge. It's an endlessly inventive medium with a simplicity that really speaks to us in our modern digital world.
"I think Samsung's decision to demonstrate functionality through a hand-crafted and interactive paper approach is a brilliant collision of utility and creativity. I hope the passion really draws people in," says Benja Harney.
This video is on-air in Times Square, New York.
<iframe width="560" height="315" src="//www.youtube.com/embed/BiIpWd1gQ0A" frameborder="0" allowfullscreen></iframe>
Comments
Post a Comment